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Chartering a new course: An introduction to Norvic’s Australia representative office

People 13 February 2024 Global

Meet Michael Williams, Senior Chartering Manager at Norvic Shipping, based in Brisbane, Australia. In this blog, he shares his insights and offers a distinctive perspective on his role as the company’s representative in Australia.

In the dynamic and complex world of dry bulk shipping, relationships are everything, and having ‘feet on the ground’ makes a big difference to unlocking opportunities.

Australia is geographically incredibly isolated, but with its vast landmass and abundant natural resources, it holds a significant position in the global bulk market. Before having a local representative, communication between our group offices often required liaising through Singapore for our Australian customers. Being able to build relationships based on an understanding of local market nuances, within the same timezones on their home turf is making a substantial impact, fostering stronger connections, and facilitating smoother operations and ultimately enabling us to provide competitive freight opportunities.

Having joined Norvic in July of 2023, and with over 30 years of drybulk shipping experience within the industry, based in London, Singapore and now Australia, my focus is on nurturing relationships with charterers and brokers and building up our ever-growing cargo book. Leading our Australian operation means my days are focused on actively working with and reaching out to local charterers, building awareness of our unique, flexible offering whilst collaborating with existing customers to maintain our current close relationships. Therefore, my interactions predominantly revolve around charters based in Perth, Adelaide, Melbourne, Sydney, and Brisbane, with dealings mainly focussed on Handys, Supra/Ultramaxes and occasionally Panamaxes.

Despite my far-flung location, international collaboration with the rest of the group is seamless. We stay connected through regular conference calls and virtual meetings. Our commitment to being transparent with our customers is also reflected through our internal communications across geographies.

Norvic believes that building partnerships is a key to success, and part of our brand proposition emphasises our passion for making business simple and straightforward. We believe in transparency among all our offices, and having an open dialogue is vital and ensures this. This approach is particularly crucial in the fragmented sector of maritime trade, where brokerage presence and specialisation in vessels, cargoes, and regions create a complex landscape.

It’s great to see the growth at which the company has been performing over the years. Despite being relatively new to Australia, Norvic’s entrepreneurial spirit ensures that it takes an energetic and open-minded approach to exploring new market opportunities.

As I continue to support customers through the complexities of the maritime industry as Norvic’s Australia representative, our focus on simplicity and transparency, coupled with a commitment to local engagement, will position us well to build trust and deepen relationships despite the ever-changing seas of global trade. Through strategic moves, collaborative efforts, and a dedication to growth, I look forward to being part of Norvic’s next chapter.